Water, Disodium Laureth Sulfosuccinate, Sodium Methyl Cocoyl Taurate, Peg-18 Glyceryl Oleate/cocoate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Panthenol, Glycerin, Polyquaternium-10, Amodimethicone, Trideceth-12, Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Sodium Lauryl Sulfoacetate, Actinidia Chinensis (Kiwi) Fruit Extract, Lycium Barbarum (Goji) Fruit Extract, Coffea Arabica (Coffee) Seed Extract, Euterpe Oleracea (Acai) Fruit Extract, Morinda Citrifolia (Noni) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Camellia Sinensis Leaf (Green Tea) Extract, Garcinia Mangostana (Mangosteen) Fruit Extract, Helianthus Annus (Sunflower) Seed Oil, Tocopheryl Acetate, Cetrimonium Chloride, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Fragrance Phthalate Free

If you consider your hair to be dry, damaged, or needing extra care, the Gentle Shampoo is the one for you! It is our most moisturizing shampoo, making it a great fit for those who can usually go two or more days between washes.

Yes! In fact our customers report their color lasts longer after using the Gentle Shampoo.

This shampoo is formulated without sulfates.

This nourishing formula includes gentle, coconut-derived cleansers and antioxidant-rich extracts such as acai, pomegranate, kiwi and mangosteen for protection and shine. The anti-aging properties of baobab seed protein reinforce and strengthen strands while providing superior softness. This shampoo is formulated without sulfates, parabens and phthalates.

Make sure your hair is soaking wet. Apply the shampoo in your hands and rub your hands together for 3-5 seconds to begin working up a lather. Apply to your scalp and work in with fingertips. Apply more water to hair if you feel it needs help moving it through. Rinse thoroughly. Repeat if desired.

Interesting FACT: Shampoos don’t actually need to suds to clean, and as a result most sulfate-free shampoos have less lather than those with added chemicals. Since the Gentle Shampoo is formulated without sulfates, it might not feel like it lathers quite as quickly… but don’t worry, it’s working! And if you are wanting a really sudsy experience here’s a trick- simply add a little bit of water and work it in your hands before applying. You can also shampoo twice if you need to. The first time the shampoo is working hard to break down and remove the oils and dirt and the second time it will easily feel more sudsy because it’s not having to do much work. Enjoy the Gentle, soft cleansing this shampoo provides!

Super-fruit extracts such as kiwi, mangosteen, pomegranate and açaí are full of goodness called antioxidants. Antioxidants help to protect the hair from breaking down. These amazing ingredients work to add shine and protection to your strands.

Your hair will feel incredibly soft and nourished!

This shampoo has a very soft sun-soaked citrus fragrance. It is a blend of pineapple, bergamot, coral lily, lychee, french jasmine and golden amber. Using the Gentle Shampoo creates an incredibly uplifting experience in the shower! Our fragrances are all phthalate-free.

This shampoo is a favorite of stylists on the back bar! It leaves the hair super-soft between washes. Sunflower seed oil allows the shampoo to glide through the hair and cleans while leaving the hair nourished- a favorite between color services and multiple shampoos that happen during a double process, highlights, glazes, etc. Your clients with dry or damaged hair will see an immediate result with this formula. Pair it with your favorite MISSIO Conditioner for a heavenly experience!

The Gentle Shampoo is the preferred shampoo for many men. The way that it leaves the hair nourished after cleaning allows the hair to appear “not too poofy” but just right after a wash.

If your hair is fine to normal in thickness, we could recommend the Lightweight Glossing Conditioner. If it is normal to coarse or very dry we would recommend the Luxe Glossing Conditioner.